Aldi

Packaging design for Aldi Denmark.

Agency – NORD DDB

Farmer’s is a budget-friendly private label at Aldi. To reflect the low price point, the design is simplified in its use of illustrations and color. The white background and straightforward graphic elements help signal affordability and a budget-friendly look, while still keeping the design dynamic and versatile across all shapes and formats.

The design was launched in 2022.