Agency – NORD DDB
Packaging design for Aldi Denmark.
Farmer’s serves as a budget-friendly version of Aldi’s existing meat brand, Landlyst. To ensure brand consistency, Farmer’s maintains a similar hierarchy and color scheme. However, the design is simplified in terms of illustrations and color usage to highlight distinctions in price and quality. The white background and straightforward graphic illustrations convey affordability and a budget-friendly aesthetic while still achieving a dynamic and modern design.
The design was launched in 2022.